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Surrounded by bare walls and two gaping holes where escalators used to stand, members of Northern Nevada's various industries and sectors made an impassioned plea inside the old JC Penney building downtown to take back control of the national conversation about Reno.

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"Reno is a community that will not turns its back on each other," Korgan said "It's another reason I absolutely love Reno.

Essentially, organizers are crowdsourcing the Biggest Little City movement and putting it on residents' hands in the hopes that many local voices would help it go viral. Even during the event, several attendees started flooding Twitter with messages carrying the biggestlittlecity hashtag to help kick things off. The approach is brilliant, said Dave Archer, president and CEO of Nevada's Center of Entrepreneurship Technology.

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"I think people who live here touch a whole lot of people outside the region whether it be through their Facebook friends or LinkedIn contacts," Archer said. "It's a chance for us as a community to get a unified word out."

Richard Bartholet, president of the Regional Alliance for Downtown, already invited the group to make the same presentation at a RAD event next week. The focus on painting a homegrown and more accurate picture of Reno today outside of stereotypes and outdated notions of the past was something Bartholet found especially appealing.

Now several high profile Reno residents are pushing back by attempting to deliver what they consider the true story of Northern Nevada. In one clip, local chef Mark Estee of CAMPO talks about the area embracing Reebok Grey Shoes what he does and why "Reno will always be home." In another, local construction stalwart Norm Dianda of Q relates his story about turning a former landfill just east of Sparks into a dirt track.

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residents while delivering the keynote at the event.

the national media all the way to the Muppets," said Natasha Bourlin, one of the organizers of the movement. "I mean, even the Muppets picked on us in their movie. That's bottom of the barrel stuff."

A stripped down room

"Our hope is that the entire community embraces this and that it instills a sense of pride," Bourlin said. "If we don't take pride in our own community, then who will? Any pride has to come from within."

in need of a makeover served as a fitting Saucony Blue And Orange

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The question now is, will it work? Northern Nevada's recent history is replete with its fair share of image and marketing campaigns that did not quite work. Although members of the biggest little city movement are proud of what they have accomplished, they also understand that all their slick presentations and marketing tools won't make a difference if the community does not take what they created and help it spread.

From startup movers and construction shakers to athletes and other folks in between, the Biggest Little City movement reflects the lives, hopes and dreams of a region that typically gets short shrift from outsiders looking in.

Ronnie Parker of Reno Boost Creative Services talks to the crowd about the grassroots Little City campaign that launched Wednesday, June 5, 2013, in downtown Reno. (Andy Barron/RGJ photo)

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Grant Korgan, whose ongoing journey to recovery after a snowmobiling accident has served as an inspiration for the community, affirmed his faith in the area's Reebok Everchill

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setting on a Wednesday afternoon for a new community endeavor: Reno's rebirth as the Biggest Little City in the World.

´╗┐stages comeback in grassroots movement

"We've been beat up by everyone from Reebok Answer 3

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"They're not redefining Reno they're creating a new perception," Bartholet said. "This isn't changing who we are but simply telling our real story."

All over the site are links to easily share content on various social media sites such as Facebook, Twitter and Instagram as well as downloadable logos and images that people can use to promote Reno.

Abbi Whitaker, another member of the Biggest Little City team, echoed Korgan's thoughts. The fact that members of the group essentially volunteered $2 million worth of work and services to get it done is a reflection of the community they come from, she said.

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